OK, for you brave souls who have done your research and are ready to get started, here’s how you can the ball rolling: 1. It is also important that you identify the value associated with a completed conversion. An e-commerce site might want to drive purchases, whereas a plumber may be looking for form fill-outs or phone calls. Different advertisers track different types of conversions. A “conversion” is the action that you want the searcher to take after they’ve clicked on your ad and visited your landing page. One of the most important things to consider is how you will define a conversion. Though it may be tough right off the bat, the hard work will be well worth your while! 4. Once you know the ropes, you can embark on the account build-out, and then for the first few weeks, you will need to monitor your performance pretty heavily. If you’ve never managed a PPC account before, I recommend taking a few weeks to do some studying (perhaps with one of these free Google Ads training courses. However, your first month will require a bit more heavy lifting. Sure, once your account has been up and running for a while, you can sit back and relax. Be ready for some heavier lifting in the first month You will see your Quality Scores start to shift once you’ve established your Google “street cred” and proven that you’ve built an account that offers a positive user experience (this typically takes 4-6 weeks). Plus, you are likely to start off with poor Quality Scores, which will hurt your average position and CPCs. It takes time to establish a strong account structure, expand keyword lists, identify negatives, and test ads/landing pages. Cliché as it may be, it’s important to recognize that PPC is a marathon, not a sprint. You won’t see the full potential of your account from the start. Prepare to commit to this project for the long haul Get inspiration from these good, clean landing page examples. If your landing pages are cluttered, lack relevant information, or do not facilitate a conversion, you’re throwing money into a black hole and your paid search efforts will be in vain.Ĭheck out our landing page best practices to make sure yours will make the money you put into your PPC campaigns well-spent. To achieve this, you must create landing pages that will compel visitors to take action. Once they’ve made it to your site, it’s your job to convince them to convert. Your Google Ads account will help you to bring qualified searchers to your landing pages. Make sure your website is relevant and easy to navigate Setting up a Google Ads account is fairly simple, but in order to run Google Ads effectively, you’ll need to have a few things in place first.
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